A Mental Stretch

At the moment I am watching an advertisement for an "indian head" coin. This coin features a Native American in a headdress, opposite a bald eagle. Who are they catering to? Are they catering to the people who were beat down, spat on and nearly destroyed by the invading European settlers? Are they catering to the DDT infested surviving bald eagles? Or are they catering to the coin collectors who... collect coins and think nothing of the significance of the embossed figures? In all honesty, I don't give a shit, this is more a mental exercise to help raise the mental fog I'm feeling.